Take a chronological trip back through digital space and time. These milestones illustrate how Idea Lab Digital has evolved as an agency since its inception during the Dot-Com Boom, survived the Dot-Com Bubble Burst and Great Recession eras, reestablished as a digital branding agency, and is now poised to blast into the future.


April 2021 marks the 25th anniversary for Idea Lab Digital. Here's to the future and 25 more!


ILD adds content development to service offerings to empower branding, creative, digital, video and web development.


Winkler acquires agency, becomes Chief Creative Officer and repositions firm as "digital agency". ILD team develops The Creative CURE.


Ricci retires, Paolin & Winkler purchase shares and they expand web development team. Recognized as one of 50 Fastest Growing Companies by NJBIZ.


Idea Lab acquires Evolution Design & Advertising and Jay Winkler joins owners Jack Paolin and Patricia Ricci, and becomes Partner & Creative Director.


Idea Lab founded by Jack Paolin after selling his former agency Paolin & Sweeney Advertising.