Who We Are

At Idea Lab Digital our primary purpose is to grow companies through creativity and passion. How can we do this? Simple, through our own brand promise, which we call, The Creative CURE…

The Creative CURE:

If you’re seeking a cure for your brand, here’s a bit more about our approach.

Some say gimmickry is out and utility is in. Technology has forced response and results driven marketing tactics to the top. At Idea Lab Digital we employ proven, yet creative and modern methods to market your business, product or service.

Idea Lab Digital, a privately held company, is a full-service agency specializing in brand development through an integrated platform including advertising, digital marketing, graphic design and web development. Idea Lab Digital utilizes a mobile-first methodology to ensure UX and Omni-channel experience is cohesive from mobile to desktop.

Idea Lab was founded by Jack Paolin in 1996 after selling his former agency, Paolin & Sweeney Advertising, which was one of New Jersey’s largest ad agencies. Jay Winkler became partner in 2003, acquired and repositioned the firm as Idea Lab Digital (ILD) in 2013 and is now sole owner of the agency. Prior to ILD, Winkler owned Evolution Design & Advertising, an award-winning firm launched during the Dot-com Boom of the late 1990s. Upon merging Evolution into ILD, and thanks to over 25 years of success in the advertising industry, he has never looked back.

Coupling that leadership with an experienced creative team, ILD knows how to create business for its clients. At many agencies, “branding” is just another buzzword. At Idea Lab Digital, it is the foundation for a proven record of success.

ILD Creative Team
  • Jay Winkler
    Chief Creative Officer

  • Jessica Baskin
    Art Director

  • Dave Castorino
    Digital Account Manager

  • Bryan Ceccarelli
    Product Designer & Developer

  • Annie Sencindiver
    Administrative & Graphic Design Assistant