Lab Work


Since 1957, Whitesell has been a leader in the southern NJ and southeastern PA commercial real estate market as a builder, owner, and property manager. With 18 million square feet of commercial real estate developed to date and a current portfolio comprising over 8.5 million square feet, Whitesell’s website is the core of their digital presence.

Idea Lab Digital has overseen three major web upgrades over the past fifteen years to provide the best user experience and meet new standards. Whitesell has done an excellent job keeping up with the times and modernizing to meet the demands of the current commercial real estate market and their website reflects this. This recent website upgrade included drone video integration, updated imagery, and a total user interface and experience enhancement.

Client: Whitesell
Project: Custom Website