White papers are making a comeback as the main source of education and lead capture in the digital world. We collaborated with ECG to break away from the monotony of traditionally stark white (research) paper design. Instead these fresh layouts for a commercial real estate brand utilize bold shapes and color, and sleek imagery to allow the papers’ content to be both informative and intriguing. This shift displays the papers’ important content in a desirable, aesthetically pleasing way, helping consumers to more easily navigate and digest the papers’ information.
Project: White Paper Designs