Wharton Hardware and Supply was founded in 1948 by an Italian immigrant, Victor Magistrelli, who named the company after the street he called home in South Philadelphia. Today, Wharton Hardware has grown into a family legacy that’s four generations strong. With locations in Maryland, Nevada, New Jersey, and Virginia, Wharton serves the construction industry with the same commitment to quality and service that started it all. Specializing in contractor’s equipment, concrete accessories, fasteners, air and electric tools, and everything for forming, placing, and finishing concrete. Clearly, Wharton Hardware has a big story to tell, so video is the perfect vehicle to do so.
This 30-second spot was shot on location by ILD, created and produced for Wharton Hardware’s omni-channel ad campaign.
This 60-second corporate video is designed to tell Wharton Hardware’s full story and serve as organic, SEO-friendly content.
Client: Wharton Hardware and Supply
Project: Video Advertising
Video Production: Idea Lab Digital
Voiceover: Matthew Leonard