Client: Salem Community College
Project: 2023 Graduation Video (7:18)
Creative & Production: Idea Lab Digital
Award: Educational Advertising Awards (Gold)
Idea Lab Digital was awarded an EDMA at the 2023 Education Digital Marketing Awards for Salem Community College’s 2023 graduation video. The student testimonial video was a Gold winner in the category of Digital Special Video: Over 2 Minutes.
The creative team at ILD worked closely with the client to create and produce the award-winning piece, which premiered at SCC’s 2023 graduation ceremony.
The seven-minute spot serves multiple purposes. First and foremost, it’s a heartfelt send-off from a cross-sampling of SCC students to their fellow graduates. Secondly, the video will live indefinitely on YouTube and provide a glimpse of what it’s like to be a community college student and potential outcomes. Lastly, segments of the spot are extracted and used to promote the college on digital and social advertising platforms.