Noelle’s Light partnered with Idea Lab Digital to promote a high-value charity auction featuring two Super Bowl tickets, airfare, and a VIP experience. With a limited promotional window, the campaign required precision targeting, fun (yet compelling) creative, and immediate execution.
The Strategy
The campaign targeted C-suite executives, senior business leaders, and high-net-worth individuals alongside NFL fans with strong philanthropic interest. Clean, branded motion graphics were deployed across paid social platforms with tightly refined audience segmentation.
Project Scope
Performance Snapshot
Most importantly, the campaign directly contributed to the $11,500 winning Super Bowl ticket bid — an exceptional return within a concentrated promotional window.
The Result
Highly efficient targeting, exceptional engagement, and measurable fundraising impact, proving that when strategy, audience insight, and creative alignment come together, performance follows.
Client: Noelle's Light
Project: Auction Campaign & Targeted Digital Advertising
Creative & Motion Graphics: Idea Lab Digital