Whitesell Commercial Properties’ monthly newsletter is a marketing mainstay, so keeping it fresh and relevant is a fun challenge. In an effort to increase open and click-through rates, we took a dive away from the norm and created an illustrated aquatic theme for the summer season. As a result, the new email campaign yielded a 5% click-through rate with almost 150 recipients visiting www.whitesellco.com to explore their property portfolio.
Industry: Commercial Office & Industrial Real Estate
Project: Email Campaign