Lab Work

From Print to Digital

While traditional advertising, such as print, remains the anchor for Whitesell’s marketing strategy, their digital footprint has grown increasingly over the past year. Combing keyword targeted text ads on Google, as well as Display ads accompanied with Remarketing, we’ve been able to raise awareness of available properties to users actively seeking commercial property leases in the South Jersey area. Remarketing has been effective in keeping Whitesell in front of its website visitors, serving up ads after they’ve left to browse other sites. Idea Lab designed text and display ads for specific available property listings, as well as general, institutional style ads that appeal to a broader audience for this campaign.

Client: Whitesell Co.
Project: Digital Advertising Campaign