Lab Work

Wachter Physical Security Digital Campaign

Wachter’s Physical Security solutions improve facility and warehouse safety, profitability and efficiency. Idea Lab Digital’s creative team designed a unique landing page for this product containing a lead magnet in the form of a self-assessment PDF download. Wachter’s campaign was deployed over various digital platforms, including LinkedIn, Facebook and Google. Through consistent digital ad branding with carefully crafted messages, we launched hyper-targeted campaigns serving ads to users with specific job titles on LinkedIn and Facebook, as well as people who are actively searching for physical security systems and solutions for their own facilities on Google Search. Users are directed to the Facility Security landing page where they can submit their contact information to receive the free PDF download and site assessment.

Client: Wachter
Project: Digital Advertising Campaign