Salem Community College brainstormed with us on an emergency conference call to develop a new campaign to recruit prospective students for the upcoming registration period in anticipation of online learning being the majority of instruction.
Now that SCC is concentrating on online learning programs for their students, we developed a digital ad campaign to market SCC's online classes. Working as a collaborative team, we considered all prospective students that could benefit from SCC's online classes and constructed content and creative that could appeal to each specific audience. This included audiences such as recently graduated high school students, students who attempted college before and non-traditional students who may have a lot more time on their hands due to COVID-19 interrupting their lives.
Client: Salem Community College
Project: Digital Advertising