When we heard about the revitalization of the merchant shops at Rancocas Woods, we were more than excited to be involved in promoting the family friendly events that take place there. One of many events happening each month is called Made & Found Market, a handmade, vintage and antique market set in historic Rancocas Woods, which features an eclectic mix of local artisans and collectors, food trucks, live music and much more. Through digital avenues such as Facebook, Instagram and Google Targeted Display Ads, Idea Lab helped the Creek Mercantile Shops by designing and serving digital advertisements to a targeted audience within a 50-mile radius surrounding Rancocas Woods. The ads have generated tremendous response at events and have even triggered nostalgic memories that we saw through comments from excited Facebook users who were now aware Rancocas Woods has revitalized.
Client: Made and Found Market
Project: Digital Advertising Campaign