At Lane Hipple, they remain fiercely independent in order to provide their clients with unbiased advice, so an “off-the-shelf” template-based website was not an option. Idea Lab Digital (ILD) was hired to rebrand this unique community-based wealth management firm. At the core of the branding project was the task of creating and launching a custom WordPress site to allow Lane Hipple’s management team to control, edit and publish their own content. ILD’s creative team worked closely with the Lane Hipple team in a consultative capacity to develop the initial content that fit within the desired user experience without overwhelming the reader. For instance, ILD’s lead UX designer, Kevin Blue wrote the line, “with life’s chaos, we bring order, so you can relax” and created custom illustrations for the homepage to convey Lane Hipple’s value proposition through visual communication rather than wordiness.
Client: Lane Hipple Wealth Management Group
Project: Custom Website Design & Development
Photography: Jessica Flynn