Lab Work

honeygrow Digital Ad Campaign

The stir-fry restaurant leader, honeygrow headquartered in Philadelphia, has partnered with ILD for digital advertising strategy and management. The brand name honeygrow is a play on the phrase "honest eating + growing local" – and we’re proud to be a local partner of this exciting enterprise. At Idea Lab Digital, our primary purpose is to grow companies through creativity and passion. We do this by implementing our Creative Cure – a proven practice incorporating branding, digital and video.

For honeygrow, we have initiated a plan to increase brand awareness, mobile app downloads and ordering, announce new restaurant openings, and introduce honeygrow catering to new audiences. ILD chief creative officer, Jay Winkler stated, “We’re excited to bring our proven digital process to honeygrow. Through a close collaborative relationship, we are already seeing positive results. Constant campaign evaluation and enhancement is and will be the core of success, and we take that very seriously. The allure and mystique of agency-client partnerships has certainly changed over the years, but I must say, having a seat at the table to taste test honeygrow’s seasonal menu items is quite special.”

Client: honeygrow
Project: Digital Advertising Campaign