The marketing team at Goodwill Industries of Southern New Jersey & Philadelphia received a grant from the Burlington County Workforce Development Board to help bolster awareness and brand recognition for the Helms Academy. Operated by Goodwill Industries, the Helms Academy offers free classes and employment services to help individuals advance their education and career prospects.
Idea Lab Digital was tasked with devising a social media campaign to reach a wider audience and build the brand on a county level. Our team created social media reels which ran across Burlington, Camden and Gloucester counties. Social display, remarketing, and video ads such as this allow for geographic targeting, enhance visibility and reach, increase brand awareness, and elevate audience engagement.
Client: Goodwill Industries
Project: The Helms Academy Reels Ad Campaign
Creative & Motion Graphics: Idea Lab Digital