Client, CP Sports LLC and professional athlete, Casey Powell turned to Idea Lab Digital for their branding and web development needs when they decided to launch the Casey Powell Lacrosse brand. The creative team at Idea Lab had a blast with this challenge since projects included everything from branding all marketing communications, designing a custom line of apparel, and last but not least… Designing, developing and launching a fluid and responsive ecommerce site built on the Volusion platform.