Carl's Shoes has been a staple for orthopedic shoes and hard-to-fit shoe sizes since 1965. Rather than avoiding the stereotype that Carl's is for older folks, we chose to embrace it. Celebrating stylish kicks for everyone is the overarching theme of the campaign while maintaining the Carl's Shoes motto, "Where Shoes Are Fitted. Not Just Sold." This digital campaign includes Facebook and Instagram ads, email marketing, SEO, and reels.
Client: Carl's Shoes
Project: Carl's Shoes - Digital Campaign