Lab Work

Step N Groove Studio

Idea Lab Digital worked closely with dance company startup, Step N Groove Studio to create this well-crafted mark to establish their brand and identity. Lillian, owner of Step N Groove Studio, had a clear vision for the look and feel of this logo, desiring to channel modern Hip-Hop and her New York City roots. Appealing to both male and female dancers of all ages was a main priority. After several options, it became clear which logo was the winner. The design encompasses the passion and vision that Step N Groove Studio stands for.

Client: Step N Groove Studio
Industry: Dance
Project: Logo Design