When Roman-Italian cook, Paola reached out to us with her vision of a food blog dedicated to her heritage, family and recipes, we were excited to make that dream a reality. When designing a brand to represent Sono Romana and Paola’s ancestry, it was important to capture the heart of Rome while not looking too touristy or loud.
We designed a logo and website that has a branded, consistent look and feel that captures the warmth of family and food while still looking professional and clean.
Sono Romana translates to “I am Roman” and Paola’s website is her venture to share that culture with you.
A necessary aspect of a food blog in this day and age is social media. We set up multiple profiles for Paola including Instagram, Facebook and Pinterest in order for her to further communicate with her audience and to create brand awareness and click through.
Client: Sono Romana
Art Direction/Creative: Idea Lab Digital