When the leadership at Scientifix surprised us with a request to change their logo, we embraced and met the challenge. The marketing team at Scientifix had already created a relatively tight mockup with their new tagline - Shaping Discovery - and said, make it so. We love it when the creative process is collaborative and when the client has a clear-cut vision, so we got straight to work reshaping and vectorizing their logo. After making their new mark a reality, we moved onto the business of branding and incorporating the new identity into collateral and more.
Scientifix, LLC has provided custom laboratory furniture and interiors for various market segments for almost 20 years. Their segments of expertise include Education, Research, Healthcare, Pharmaceutical, Industrial, and Biotech.
Client: Scientifix, LLC
Art Direction/Creative: Idea Lab Digital, LLC
Project: Branding, Logo Design