House Party

For Community House of Moorestown, we created a custom visual identity for House Party, an annual fundraising event hosted at their historic venue. The goal was to strike a balance between fun and inviting, while respecting the character and legacy of the Community House.

Our process began with hand-sketched thumbnail concepts, which were refined into vector artwork in Adobe Illustrator once a direction was selected. The final design was then applied across all event touchpoints, including the event webpage, social graphics, and promotional materials, resulting in a cohesive and distinctive look that helped elevate the event and support its fundraising efforts.

Client: Community House of Moorestown
Art Direction/Creative: Idea Lab Digital
Project: Event Branding & Logo Design