Couth

For Couth LLC, a veteran-owned cannabis cultivation and manufacturing startup in New Jersey, we transformed an AI-generated logo concept into a professional, production-ready brand asset. While the original design captured the client’s vision, it existed only as a raster image, making it difficult to scale, customize, or reproduce for real-world applications.

We rebuilt the logo as a clean, vector-based system, delivering both 2D and dimensional styles suitable for pitch decks, proposals, signage, and future brand use. The final result preserves the original concept while providing the flexibility and consistency needed to support Couth’s growth — demonstrating how skilled design remains essential, even in the age of AI.

Client: Couth LLC.
Art Direction/Creative: Idea Lab Digital, LLC
Project: Logo Design