Lab Work

CHPlanning Ltd.

CHPlanning is a DBE/MBE/WBE certified business in eight states and has won numerous awards. Their licensed and certified planners have been called on to share their expertise with clients and colleagues in the region and throughout the world. When CHPlanning hired us to redesign their logo, it was important that the new mark retained the feeling of their previous logo but exuded a more corporate and modern style. In addition, a logo spec sheet with usage guidelines was prepared since the new design was being turned over to their in-house marketing department.

Client: CHPlanning
Art Direction/Creative: Idea Lab Digital
Project: Branding