Lab Work

When data breaks…

Breaking Data is there to help the life sciences industry understand the impact of breaking data so commercial organizations can account for today and prepare for tomorrow. Idea Lab Digital (ILD) was there to brand Breaking Data by designing a clean modern-looking logo with a traditional touch by adding the easel icon supporting an HDTV sized screen containing the word, DATA. Bending the word, BREAKING over the image directly conveys and supports Breaking Data’s mission of providing real-time reports for the life sciences industry. In addition, ILD designed and developed Breaking Data’s corporate identity, PowerPoint deck and a micro-site, so this startup could begin conducting business in ‘real-time’.

Client: Breaking Data
Project: Branding incl. Micro-Site