Lab Work

BFC, Ltd. Re-Brand

For 25 years BFC, Ltd. has been proudly serving clients in the hospitality, healthcare, retail, corporate and institutional sectors. As clients are turning over the reigns to younger generations, BFC, Ltd. needed a brand refresh. Using their previous logo for inspiration, color and meaning, we created a cleaner, contemporary logo with three varieties that can be used across all platforms including web and print.

Along with the logo re-brand, BFC, Ltd. called on us to create a sell sheet and letterhead that could be sent to current, former and potential clients. We created brand guidelines using the logo, specified colors and fonts to keep everything consistent from here on out.

Client: BFC, Ltd.
Art Direction/Creative: Idea Lab Digital, LLC
Photos: ILD photographer, Bryan Ceccarelli
Project: Re-Brand