Masons Creek Flats

Residential Real Estate developer, Delco Development turned to Idea Lab Digital (ILD) to craft a comprehensive branding strategy for Masons Creek Flats. Through creative brainstorming sessions, ILD developed a brand identity that not only resonates with the client’s audience but also captures the essence of living in a 55+ community.

The micro website design (shown above) for Masons Creek Flats offers a seamless online experience that mirrors the elegance and functionality of the development itself. From the moment visitors land on the site, they are greeted with stunning visuals and intuitive navigation that guide them through the various floor plans, amenities, and community features tailored to their lifestyle. With a focus on user-friendly interface design and responsive functionality, the micro website ensures that potential applicants can easily access essential information.

The Masons Creek Flats logo design serves as the cornerstone of its brand identity. Inspired by the serene beauty of the surrounding landscape in Mount Laurel, New Jersey, our team conceptualized a timeless emblem that captures the essence of modern senior living infused with nature's tranquility.

Our print ad campaign (shown above) and video ad (below) for Masons Creek Flats, leveraged a mix of traditional media and digital platforms to ensure maximum visibility and engagement, driving interest and demand for Masons Creek Flats among its exclusive audience.

Client: Delco Development, LLC
Project: Masons Creek Flats
masonscreekflats.com