Who We Are

At Idea Lab Digital our primary purpose is to grow companies through creativity and passion. How can we do this? Simple, through our own brand promise, which we call, The Creative CURE…

The Creative CURE:

If you’re seeking a cure for your brand, here’s a bit more about our approach.

Some say gimmickry is out and utility is in. Technology has forced response and results driven marketing tactics to the top. At Idea Lab Digital we employ proven, yet creative and modern methods to market your business, product or service.

Idea Lab Digital, a privately held company, is a full-service digital agency specializing in brand development through an integrated advertising, graphic design, interactive, social media and public relations platform. In addition to marketing communications services, Idea Lab designs and develops dynamic websites and custom web applications from desktop to mobile.

Principal & Creative Director, Jay Winkler became partner in 2003 and acquired Idea Lab in 2013 and is now sole owner of the agency. Prior to Idea Lab, Winkler owned Evolution Design & Advertising, an award-winning firm launched during the Dot-com Boom of the late 1990s. Upon merging Evolution into Idea Lab, and thanks to over 20 years of marketing success, he has never looked back.

Jack Paolin founded Idea Lab in 1996 after selling his former agency, Paolin & Sweeney Advertising, which was one of New Jersey’s largest ad agencies. Paolin continues to serve as an advisor and consultant for Idea Lab.

Coupling that leadership with an experienced creative team, Idea Lab knows how to create business for its clients. At many agencies, “branding” is just another buzzword. At Idea Lab Digital, it is the foundation for a proven record of success.


While our client roster at Idea Lab is diverse and bridges many industries, the majority of our expertise lies in the following specialty areas: