As the world of marketing continues to evolve, Salem Community College continues its push into the digital spectrum.
In order to connect with and engage potential students across social media and digital platforms, Idea Lab knew a short explainer video would be the perfect solution. Idea Lab partnered with SpiraVitam Animation Studios to produce a 30 second explainer video that would highlight Salem Community College’s 3 most unique offerings for its students: The ability to obtain an Affordable, Quality, and Empowering education. Idea Lab secured media placement with Comcast Xfinity’s Paid Digital Video (PDV) to run pre-roll advertisements on its online video content targeting college intenders in South West New Jersey. Also in the media mix is a paid social campaign across Facebook, Instagram and Twitter, targeting High School graduates and users showing interest in attending community college and post-secondary education.
Client: Salem Community College
Art Direction / Creative: Idea Lab Digital, LLC
Production: SpiraVitam Animation Studios
Project: 30s Explainer Video