Client: Atrium Health and Senior Living
Project: Fluid & Responsive WordPress Site
When Atrium Health and Senior Living re-launched their brand, Idea Lab Digital was chosen as agency of record to create a timeless corporate identity with a classic healthcare look and feel. One of the biggest challenges faced by the Idea Lab Digital creative team was inheriting and upgrading a WordPress-themed site to include over 30 post acute care and senior living centers located throughout Michigan, New Jersey and Wisconsin.
While adding the LOCATIONS section presented many challenges, tapping into the core blogging functionality on which the WordPress CMS platform is based and bringing Atrium’s newsletter, The Atrium Advisor, to life was equally challenging and fun.