Arletta was created with one idea in mind; to be the premier provider of field and waste services in the Delaware Valley, so Idea Lab Digital created a clean-looking logo. Bookending the logotype with the letter “A” with an extended crossbar bridges the mark from beginning to end, just as Arletta is a full service company from start to finish. This also helps the viewer to subconsciously remember the uniquely named company. In addition, ILD designed and developed Arletta’s corporate identity and mobile-friendly (responsive) website. This is just the beginning for Arletta, located in Moorestown, New Jersey — powered by solid branding and the regions most technologically advanced fleet of waste transportation.
Client: Arletta Resource Recovery
Project: Branding & Website Development