Historic Lewes

After undergoing a thorough feasibility study conducted by the global museum planning firm, Gallagher & Associates (G&A), the Lewes Historical Society determined it was time to modernize their marketing and organization as a whole. The Lewes Historical Society partnered with ILD to implement our Creative Cure process to brand “Historic Lewes”, increase awareness, and drive more visitors to its events, historic sites, and museums. Historic Lewes promotes and advocates the preservation, interpretation, and cultural enrichment of Lewes, Delaware, through museum exhibits, educational programs, historical research, and publications.

The historical society's new consumer and public facing brand, Historic Lewes will be officially introduced during Coastal Delaware's high tourism season, Summer 2024.

Client: The Lewes Historical Society
Art Direction/Creative: Idea Lab Digital
Project: Branding, "Historic Lewes"